Victoria Everman

The Pacific Northwest is awash with cutting edge clothing brands, especially sustainable ones. Hailing from Seattle, all of Prairie Underground’s pieces are designed, cut and sewn right in-town. Of course, you can’t call a brand sustainable without them using eco-fabrics. Prairie Underground has that in spades, featuring organic cotton (and now, hemp) throughout the entire line. Long-time friends from Nebraska Davora Lindner and Camilla Eckersley started Prairie Underground back in 2005, just as the sustainable fashion wave was beginning. Since then, the brand has become synonymous with cutting edge eco-style.

Unlike their name, you won’t find any 1800’s style dresses at Prairie Underground. Instead, the company has stationed itself a bit left of center; sharp yet sensible. Along with cute t-shirts and leggings, Prairie Underground’s most popular sellers are their zip-up hoodies. Stretchy, comfortable, and downright different - it is easy to see why I’m featuring Prairie Underground in the Eco-Fashion Euphoria series. These images are from their Summer 2008 collection, which is hitting stores now. With a mix of vivid and muted colors, it is a cinch to work these pieces into your already existing wardrobe.

Along with being physically flattering, the cut and embellishment of Prairie Underground’s garments are what make me swoon for them. A nipped seam here, a side zipper there … it is the little things that matter, and the ladies at Prairie focus on them all. The new Moto Hoodie (top, left image) is great for those warm, breezy days and is a shining example of Prairie’s attention to detail. The Memphis Crazy Dress (second, right photo) makes me think of backyard BBQs and starry nights, while the Funnel Dress (third, left photo) will have you ready for your next play date (oh dear, that sounds naughty, doesn’t it?). Their designs are meant to be loved and layered, so mix and matching is a big part of the brand’s success.

[Images courtesy of Prairie Underground]

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