While you are out doing grocery shopping this weekend, make sure to stop by a Whole Foods Market and pick up an exclusive FEED 100 reusable bag. Why? Retailing for $29.99 and made from 100% organic cotton, the FEED 100 bag folds into its own base - a zippered burlap pouch. While stylish and sustainable, the FEED 100 bag has even more perks: each purchased bag “will provide 100 nutritious school meals for hungry children through the UN World Food Program (WFP).”

“This bold and innovative partnership between FEED Projects and Whole Foods Market will make a real difference,” said Josette Sheeran, executive director of the United Nations World Food Program. “Hundreds of thousands of Rwandan children, who might have gone to school hungry, will now go nourished and ready to learn.”

Debuting yesterday, May 1st, at Whole Foods Markets across the country, the bag was designed by Lauren Bush, fashion model and niece of current President George W. Bush. Fan of fair trade? “The bags are not only made from eco-minded materials they are being crafted in one of the world’s few certified facilities ensuring fair treatment of workers, livable wages, paid overtimes, safe and clean working environments, benefits and vacation time,” according to press information.

“Creating the FEED 100 bag was inspired by the need to take better care of children and the planet at the same time,” said Lauren Bush, co-founder and CEO of FEED Projects. “Whole Foods Market and its savvy customers’ commitment to caring for the planet by choosing reusable shopping bags, make Whole Foods Market the perfect place to introduce the new FEED 100 bag, which will enable WFP to provide millions of school meals to the children of Rwanda.”