Ever wanted to own your own green business? How about a clothing brand? With California-based nvohk [invoke], you can help to change the fashion world, one design at a time. Promoted as an “eco-clothing company managed by the people who wear it,” nvohk:

… was inspired by our vision to create a new kind of company. A company that stands for more than just the ‘widgets’ it produces. A company that truly puts consumers and the environment in the forefront. We are dedicated to building a company that balances social responsibility with financial performance.

How does it work? Currently, nvohk has nearly half of the 5,000 sign-ups that it needs to get the company started. Once the 5,000 mark is reached, each person who signed up will be asked to pay a yearly membership fee (only $50).

What are the benefits? “Basically, you can get free products, 25% off any products you buy and the privilege of participating in developing and managing a new eco-friendly clothing company.” Members will receive regular business updates and vote on major business decisions (e.g., logo design, product designs, advertising, sponsored athletes and musicians, etc.). I assume that, in those cases, majority would rule, similar to a stockholder situation. Ten percent of the company’s profits are donated to eco-conscious charities (which ones in particular is still to be seen, but hopefully will be selected by the company members as well).

I personally signed up for nvohk a few months ago and eagerly await for the other 2,500 members to join so we can start building a truly unique and sustainably styled brand. In just the first two months, nvohk signed up over 1,250 members - if this trend continues, we should have the brand launched by June/July 2008!