The world’s most imperative fashion invention of all time (or at least one of the top five) has to be denim jeans. Somehow, since its nearly 200 years of being invented, manufacturers have made it unthinkably difficult to find that “just right” fit. Once you begin adding in the factors of sustainable fabrics and Fair Trade practices, your brand options become even more limited, in turn restricting your chances of finding a jean that hugs your shape or drapes off your hips in the most comforting of ways.

Years back (at least seven or eight by my count), Levi’s used to offer a custom jeans program wherein you would visit one of their stores, get measured by a trained associate, try on some sample pairs, and order jeans that are fit just right for you. Unfortunately, I only got one pair made before they closed the program, which to this day is still quite a disappointment for me.

Imagine my delight when I stated hearing about Ontario-based UJeans, which offers a tellingly custom, 11-point fit that you measure yourself. On top of that, all their goods are made from sustainable cotton (not organic, but close) from a unique farming program in Pakistan. The cotton is dyed with natural minerals and enzymes, lowering the company’s (and your wardrobe’s) impact on the environment. All manufacturing steps are done under Fair Trade conditions, and a portion of all the company’s profits are distributed through Kiva, offering micro-loans to small businesses in developing countries. Want more eco-involvement? Each pair of jeans is mailed in a denim envelop, made from remnant fabric from the manufacturing process. “The denim bag has been used for a make-up bag, pencil case and even a sleeping bag for stuffed animals,” said Daniel Feuer, President of UJeans. An outline of the businesses’ complete sustainable actions can be seen on their website.

So, what is all this going to cost you? No matter your size — short, tall, big, or small — each pair is $125 Canadian (about $127 US at today’s exchange rates). A healthy chunk of change, I know, but how much is the time that you spend at the mall (wasting hours trying on 20, 30, 40 pairs of jeans) worth in the long run? If you are fretting about taking your own measurements, and ending up with denim that looks like it was meant for Paris Hilton instead of you, UJeans offers a 100% money back guarantee. “If you don’t like the jeans, just simply send them back within 30 days of delivery and we’ll refund your money — no hassles.” Everything from the fabric (nearly 50 choices in 100% cotton and 98% cotton/2% lycra) and inseam to pockets, belt loops, and cuffs can specified by you; no teenage crowds or Mrs. Fields cookie shops involved.

[Green Options]