I love when my random, distracted internet browsing helps me to discover new green style goodies. While looking for more info on a possibly eco-fashion brand I had recently heard of, I was directed to Paper-Doll.com. Before I focused my wardrobe solely on sustainable garments, I frequented this site quite a lot. Most of the brands they carry are based in Canada, all with their own unique style and message.

My eye was immediately drawn to the “Eco/Organic Clothing” button they had featured on their left toolbar.

Eco-conscious fashion doesn’t have to be stiff, shapeless, earth coloured clothes. Paper Doll wants to change that perception. Finally, being conscious and fashionable is possible. In the coming seasons we will be introducing more and more innovative designers using various sustainable/organic fabrics and ethical business models. Look out for more organic cotton, bamboo, soy, tencel / lyocell, recycled fabrics and more.

Seeing small online stores and boutiques like Paper-Doll.com focusing on sustainable style only further shows how far the movement is growing. On top of that, buying from developing, independent companies and designers helps to fuel a more diverse economy, adding more options for those looking to spend green, look good, and do good.

Image courtesy of Paper-Doll.com